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Blue Whale

Blue Whale was founded in 1950, when a handful of fruit-growers set up business in the Garonne valley.

Convinced that there was strength in numbers, they decided to pool their means of production and commercialization with the aim of having their fruit publicized and enjoyed worldwide.

Some key dates of the group:

Why this name Blue Whale ?

The whale represents a chubby boat loaded with fruits.
The blue represents the color of horizon.

From the beginning, our fruit-growers had the whole world for horizon. Witness of this ambition, the brand sounds like a trip across the world! Poetic, easy to turn into a logotype and also universal, the blue whale has been adopted for more than 60 years and its reputation extends to the whole world.  Winning bet!

The fruit-growers in the Garonne Basin group together to form an EIG and create a common trademark: Blue Whale

1969

Oscar for France’s leading apple exporter

1976

Blue Whale opens up to the French market

1982

New clones and varieties introduced into the orchards

1993

Operating plan including renewal of the orchards and the installation of covers to protect against hail

1997

ISO 9002 certification

1999

BRC certification

2002

Agri-Confiance certification

2002

GLOBALGAP certification

2004

Launch of the ARIANE variety, membership of the “Les Naturianes” group

2004

Blue Whale becomes a member of the Pink Lady® Europe Association and markets Pink Lady®

2005

Partnership with ZESPRI for the planting of 100ha of KiwiGold

2005

Blue Whale opens up to the NOVACOOP Cooperative

2006

The Pyrénées Fruits Group joins Blue Whale

2007

Launch of new varieties of plums under the ESTIVA brand

2008

New premises inaugurated

2009

Launch of a plan to modernize the group’s stations (refrigeration, packing lines, etc.)

2008 to 2010

INNOPOM Project (formerly known as "zero residue")

2010

Efficiency project

2012

Rapprochement with the BVL Group

2014
  • Merger with Valdiloire company 
  • Christophe Belloc becomes CEO of Blue Whale group. 
2015