Blue Whale was founded in 1950, when a handful of fruit-growers set up business in the Garonne valley.
Convinced that there was strength in numbers, they decided to pool their means of production and commercialization with the aim of having their fruit publicized and enjoyed worldwide.
Some key dates of the group:
Why this name Blue Whale ?
The whale represents a chubby boat loaded with fruits.
The blue represents the color of horizon.
From the beginning, our fruit-growers had the whole world for horizon. Witness of this ambition, the brand sounds like a trip across the world! Poetic, easy to turn into a logotype and also universal, the blue whale has been adopted for more than 60 years and its reputation extends to the whole world. Winning bet!
The fruit-growers in the Garonne Basin group together to form an EIG and create a common trademark: Blue Whale1969
Oscar for France’s leading apple exporter1976
Blue Whale opens up to the French market1982
New clones and varieties introduced into the orchards1993
Operating plan including renewal of the orchards and the installation of covers to protect against hail1997
ISO 9002 certification1999
Launch of the ARIANE variety, membership of the “Les Naturianes” group2004
Blue Whale becomes a member of the Pink Lady® Europe Association and markets Pink Lady®2005
Partnership with ZESPRI for the planting of 100ha of KiwiGold2005
Blue Whale opens up to the NOVACOOP Cooperative2006
The Pyrénées Fruits Group joins Blue Whale2007
Launch of new varieties of plums under the ESTIVA brand2008
New premises inaugurated2009
Launch of a plan to modernize the group’s stations (refrigeration, packing lines, etc.)2008 to 2010
INNOPOM Project (formerly known as "zero residue")2010
Rapprochement with the BVL Group2014
- Merger with Valdiloire company
- Christophe Belloc becomes CEO of Blue Whale group.