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A NEW IDENTITY FOR THE BRAND'S 50 YEARS 


The Little Blue Whale, which decorates French apple, kiwifruit, pears, plums… is known and appreciated in the entire world and has just celebrated its 50 years old! There has been 50 years… of history, passion, innovation, and pleasure! On that occasion, the Blue Whale brand updated its logo.

A cheerfully and friendly whale, a modern blue colour, a water spray which also evocates the apple tree leaves and the headline “forever good” testifying the brand and grower aim: always produce better. 

BLUE WHALE 1ST FRENCH FRUIT EXPORTER


A group of fruiticultors formed in 1950, Blue Whale today is 300 fruiticultors throughout the most nice fruit areas of France: South West, Loire Valley, South East and Alps.

Blue Whale assets itself as the apple specialist which it is the 1st French exporter. The group commercialises also plums, pears, grapes and kiwis.

BLUE WHALE AN ECO-RESPONSIBLE PRODUCTION


Responsible farming, committed fruiticultors, traceability from orchards to shelves, consistency and quality of products, farming and variety innovation…

All stages and commitments count for Blue Whale for good healthy fruit for consumers.

The recipe


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