Boosting the Pear Section with an Innovative Marketing Approach
Observation: The pear is appreciated for its sweetness and indulgence. However, the buying experience can sometimes be disappointing. The main reason? A lack of knowledge about selection criteria at the point of sale and ripening times at home.
To address this challenge, Blue Whale is innovating with a special ripeness guide designed specifically for pear consumers đź’ˇ.
By supporting consumers in their purchasing decisions, Blue Whale aims to make pears more accessible and to maximize the value of the fruit section.
An innovative marketing approach that creates value for both producers and consumers…