youtube arrow share facebook twitter mail
Home > Our story

Blue Whale

Blue Whale was founded in 1950, when a handful of fruit-growers set up business in the Garonne valley.

Convinced that there was strength in numbers, they decided to pool their means of production and commercialization with the aim of having their fruit publicized and enjoyed worldwide.

Some key dates of the group:

Why the name Blue Whale ?

The whale represents a chubby boat loaded with fruits.
The blue represents the color of horizon.

From the beginning, our fruit-growers had the whole world for horizon. Witness of this ambition, the brand sounds like a trip across the world! Poetic, easy to turn into a logotype and also universal, the blue whale has been adopted for more than 60 years and its reputation extends to the whole world.  Winning bet!

The fruit-growers in the Garonne Basin group together to form an EIG and create a common trademark: Blue Whale

1969

Oscar for France’s leading apple exporter

1976

Blue Whale opens up to the French market

1982

Arrival of Jean Flaunié as President of Blue Whale

1990

Arrival of Alain Vialaret as Director of Blue Whale

1991

New clones and varieties introduced into the orchards

1993

Arrival of André Belloc as President of Blue Whale

1994

Operating plan including renewal of the orchards and the installation of covers to protect against hail

1997

ISO 9002 certification

1999

BRC certification

2002

Agri-Confiance certification

2002

GLOBALGAP certification

2004

Launch of the ARIANE variety, membership of the “Les Naturianes” group

2004

Blue Whale becomes a member of the Pink Lady® Europe Association and markets Pink Lady®

2005

Partnership with ZESPRI for the planting of 100ha of KiwiGold

2005

Blue Whale opens up to the NOVACOOP Cooperative

2006

The Pyrénées Fruits Group joins Blue Whale

2007

Launch of new varieties of plums under the ESTIVA brand

2008

Arrival of Claude Rehlinger as President of Blue Whale

2009

New premises inaugurated

2009

Launch of a plan to modernize the group’s stations (refrigeration, packing lines, etc.)

2008 to 2010

INNOPOM Project (formerly known as "zero residue")

2010

Rapprochement with the BVL Group

2014

Merger with Valdiloire company 

Christophe Belloc becomes CEO of Blue Whale group. 

2015

Launch of the Élément Terre Bio® brand

2017

Arrival of the Jadana cooperative

2019

Blue Whale celebrates its 50th anniversary
 

2019

Arrival of the GP05 producers' group and the Superalp brand

2020

Bruno Bertheloz becomes director of Blue Whale

2020